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ژورنال Experience economy in hospitality and tourism: Gain and loss values for service and experience از انتشارات الزویر - دانلود فایل



دانلود فایل اصل مقاله اقتصاد تجربه در هتلداری و گردشگری میزان سود و زیان خدمت و تجربه به زبان انگلیسی

دانلود فایل ژورنال Experience economy in hospitality and tourism: Gain and loss values for service and experience از انتشارات الزویر چکیده انگلیسی:
In the experience economy, distinct from the service economy, industry revenue increases according to
the extent to which consumers enjoy their experience. This study explores the experience economy from
various viewpoints, but particularly by examining whether consumers perceive differences in the
monetary values between experience and service, as well as perceive gain and loss values differently in
the same experiential component. The online survey was conducted with 550 adult participants. Data
were analyzed using descriptive analysis, paired t-test, and multivariate analysis (MANOVA). The findings
show that consumers still tend to perceive the service industry more important than the experience
industry. However, as the loss values of experience are found to be larger than its gain values, it is very
important to convince consumers to not lose an opportunity to experience future experiential
consumption


Publisher : Elsevier - Science Direct
:Journal
Tourism ManagementVolume 64, February 2018, Pages 55–63
:Author
Seohee Chang
Received 13 December 2016, Revised 3 August 2017, Accepted 4 August 2017, Available online 12 August 2017

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Experience economy


Service economy


Experienced utility


Gain values


Loss values


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